I stumbled upon this great slideshow about effective searching - great points, and it fits with my understanding of how we should search on the internet. The questions it raises are valid, and important: Click here for the slideshow here is the embedded version:Dulcinea that bothers me; I can't quite put my finger on it. but They don't implicitly say this, but they seem to say "don't trust anything on the internet unless we say so". From their home page they say: "Dulcinea Media is the Curator of the Internet. Its mission is to help change the reality that most students cannot effectively conduct research on the Internet" I agree with the idea that most students (and adults) don't search effectively. But I think the answer to this problem isn't to direct students to a "curated" search experience, I think it is to teach them how to sift through the mess out there and think critically about the information they encounter. When you are offering a service for effective searching (supported by ad revenue) and you write about the dearth of good search resources and a problem with search reliability, your commentary on bad search sounds a lot like FUD.