Bill MacKenty


Want a great blog?  do this…

Posted in Blogging on 23 - March 2006 at 08:35 AM (16 years ago). 10 views.

I'll be accepting an award tommorrow for my blog. Thanks again to eSchool news. I wanted to include the criteria the team used to evaluate a good blog. I don't know who thought of these, but these are truly exceptional criteria fir running an efective blog: 1. Personality: Is there a clear personality? Do you feel like you know the writer? Is there a feel- ing of intimacy that might be missing from main- stream media or other forms of communication? 2. Usefulness: Is the information useful or enjoy- able to read? Did it make you think, or laugh, or click? Are there handy links to other places? 3. Writing style: Is the writing in the blog snappy, crisp, and engaging to read? Or is it long-winded, dull, convoluted, or sloppy? Worse, is it a sales pitch disguised as a blog? Or just news briefs or bullet-point items without any fresh perspective, analysis, or insight? 4. Usability and design: Is the typeface easy to read? Can you find links to archives? Is the writing concise and easily skimmable? 5. Frequency: Is the blog updated regularly, and with sufficient frequency? Or are there long, ran- dom periods of inactivity between posts? 6. Relevancy: Does the blog stay on topic, and is it relevant to the category in which it is being judged? Or is it all over the map in terms of content? 7. Interactivity: Does the blog incorporate video or audio in an engaging, interactive way? Does it offer a forum for readers to respond, or use other features to help develop a sense of community? 8. Fulfillment of purpose:How well does the blog fulfill its intended mission? 9. Appropriateness: Does the blogger use lan- guage and etiquette that is appropriate to a pro- fessional educational setting? (i.e., no inappropri- ate personal references, etc.) 10. Would you revisit: Is it useful or engaging enough for you to visit it again someday? Or will you forget it the minute after you vote?